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HOW TO BUILD YOUR LINKEDIN PROFILE
Develop Goals
3. Connect with Recruiters
6. Join Groups and Follow Companies
2. Set a goal to connect on LinkedIn
1. Create a complete profile
4. Interact with your Contacts
5. Give & Request LinkedIn Recommendations
Pick a Professional Picture
Pick a Professional Picture
Top Five To Do's
Get Recommendations
Get Recommendations
Add your Experience
Write a Good Headline
Write a Good Headline
Add your Education
Add your Education
Add your Experience
The Necessities
Name
Photo
Title
Location
Summary
Headline
Location
Summary
Title
Photo
Name
Headline
Headshot
Neutral Background
Just You
Headline
Don't just describe who you are and what you do
Write a headline that contains a benefit to the viewer
Use keywords used in job descriptions
Use commas or vertical bars to separate phrases
NEVER USE ALL CAPS
Avoid the use of symbols
Summary
1st Person
Casual & More Personal
3rd Person
Formal
Styles
Personality Based
Mission Based
Short & Sweet
Can engage with a variety of people
Starts broad then gets more specific
Identifies key accomplishments
Describes areas of expertise
Start with anecdote that demonstrates personality
Focus on soft skills
Help others learn more about you and what you can bring
Works best for job hunters
Incorporates keywords
Includes current role, previous accomplishments, and your skills
What you are looking for
Experience
It's beneficial to add all your experiences
Complete the info - Dates and Locations are a MUST
Experience descriptions can be in either bullets or paragraph format
You can upload/link to external documents, photos, sites, videos, & presentations
Education
Complete Information for
Degrees Attained & Currently in Progress
Achievements and Activities
Masters, Bachelors, Minors, Associate Degrees
Achievements, Honors, Awards, Scholarships, Activities, Positions
Featured Skills & Endorsements
Add your Skills
Select ones you want to be noticed for
Can edit & re-order as you see fit
Your connections can endorse these skills
Recommendations
Ask people who you have worked closely with to write you one
Adds Credibility
It's nice to return the favor or write one for them first
Accomplishments
Courses
Trainings
Honors
Awards
Certifications
Projects
Descriptions, Teammates, & Link to documents & presentations
Team members can credit you and you can credit them
Viewers can click on your project and view the linked docs/pages
Follow & Join Groups
People
Companies
Schools
Organizations
Think Narrow & Broad
Industries, Interest, Professional Associations, Location Groups
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